Privacy Policy

PRIVACY POLICY

Last Updated October 30, 2024

INTRODUCTION

American Multi-Cinema, Inc., its subsidiaries and affiliates (“AMC,” “we,” “our,” or “us”) values its relationship with guests, members, and clients, and is committed to responsible information handling practices. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website and our mobile applications (collectively, “Site”) and any of our online and, where required, offline services  (collectively, “Services”). If you are a California resident, please see our Notice to California residents for additional details about our privacy practices for you.          

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically. 

This Privacy Policy covers the following topics:

1. What Personal Data About Me Does AMC Collect?
2. How Does AMC Use My Personal Data?
3. Does AMC Share the Personal Data I Provide?
4. How Does AMC Keep My Personal Data Secure?
5. Does AMC Use Cookies or Similar Technologies?
6. How Do I Opt Out of Receiving Marketing Communications from AMC?
7. Third Party Links
8. Does AMC Collect Information from Children?
9. Your State Privacy Rights and Additional Disclosures
10. Notice to California Residents
11. Accessibility
12. How to Contact Us

1.    What Personal Data About Me Does AMC Collect?

We collect personal data from you through your use of the Site and Services, and we also collect such data from other sources. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us and use that information for the purposes described in this Privacy Policy:

• Online Purchases. When you purchase a ticket, food or beverage, or rent out one of our theatres through our Site, you will provide us with your email address and credit card or other payment information. You may also provide us with your location.
• AMC Stubs. To create an AMC Stubs profile, you will provide us with your name, email address, birth date, and you will create a password for future logins. You may also choose to provide us with your phone number, physical address, and location.
• Gift Cards and Memberships. To send a digital gift card or A-List Gift membership, you will provide us with your name, phone number, email address, and credit card information, and you will provide the name and email address of the recipient. If you choose to send a physical gift card to a recipient, you will also provide us with their physical address.
• Corporate Account. To register a corporate account to purchase gift cards, you will provide us with your name, email address, and physical address.
• Request a Refund. To request a refund, you will provide us with your order number and email address.
• Credit Card Information. When you purchase a ticket, rent a theatre, purchase food and/or beverages, rent or purchase an on-demand movie, or purchase a gift card or A-List Gift membership, you will provide your credit card information including information to verify your identity.
• Sweepstakes. If you enter a contest or sweepstakes we offer, you will provide your name, address, email address, and any other information required by the entry from.
• Events Inquiry. To submit an event inquiry, you will provide us with your name, email address, phone number, and address.

• Sign Up for Email Alerts. To sign up for email alerts, you will provide us with your name and email address.
• International Investor Updates. To sign up for investor updates, you will provide us with your email address and country of residence.

• Communicate with You. We may collect and use your contact information to provide support, contact you regarding our products and services that we feel may be of interest to you, to send you SMS text message offers and movie ticket savings, and to inform you of any changes to our Site and Services.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of the Site and our use of cookies and other tracking technologies, such as the following:

• Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
• Device Information. For example, hardware model, operating system, application version number, and browser.
• Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
• Location Information. Location information from Site visitors on a city-regional basis.

We use this information for all the purposes specified above and in Section 2.

For more information on our cookie usage see our “Does AMC Use Cookies or Similar Technologies?” section below.

Personal Data We Collect About You from Other Sources

In some cases, we may receive Cookie information and contact information about you from other sources. These sources include advertising networks, internet service providers, data analytics providers, operating systems and platforms, social networks, and data brokers. We use this information to advertise to you, obtain information about how you are using our Site and Services, and for other purposes described in this Privacy Policy.

2.    How Does AMC Use My Personal Data?

In addition to the purposes stated above, we may use all the personal data we collect to:

• Maintain and improve our Site and Services;
• Protect the security and integrity of our Site and Services;

• Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms and Conditions of Use, and to otherwise fulfill our legal obligations;
• Monitor compliance with and enforce any applicable agreements and policies;

• Defend our legal rights and the rights of others;
• Fulfill any other purposes for which you provide it or which is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
• Comply with applicable law.

We also use your information in connection with making the disclosures described in Section 3. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

3.    Does AMC Disclose the Personal Data I Provide?

In the last 12 months, we have disclosed all of the categories of personal data we collected about you to our contractors and service providers (both of which are sometimes called “processors”). Our contractors and service providers use the information only to perform services on our behalf, such as assisting with email, web hosting, maintenance, backups, analysis, marketing, customer service, payment processing, and our loyalty program.

Additionally, in the last 12 months we have disclosed personal data to analytics partners and third-party advertisers. Those partners can use the data for their own purposes. We generally only provide them identifiers (such as your IP address) and internet or other electronic network activity information (such as what pages you interacted with on the Site or other details collected by Cookies).

We may also disclose the personal data that we collect about you in the following ways:

• To the extent that we are required to do so by law;
• In connection with any legal proceedings or prospective legal proceedings;
• To establish, exercise, or defend our or a third party’s legal rights, including providing information to others for the purposes of fraud prevention;
• With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
• With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events;
• With any other person or entity where you consent to the disclosure;
• For any other purpose disclosed by us when you provide the personal data; and
• For any other purpose we deem necessary, including to protect the health or safety of others.

For more information on our disclosures, including details about certain disclosures that may constitute a sale or targeted advertising, see Section 9.

4.    How Does AMC Keep My Personal Data Secure?

We have implemented and maintain commercially reasonable security measures designed to protect the personal data we collect and store from unauthorized access, disclosure, use, and modification. Please be aware that, although AMC strives to keep your personal data secure, no security measures are absolute. Use caution when transmitting personal data over the Internet.

5.    Does AMC Use Cookies or Similar Technologies?

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”). Cookies are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).

How We Use Cookies

We generally use Cookies to:

• Estimate audience size and usage patterns;
• Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;
• Advertise new content and services that relate to your interests;
• Keep track of advertisements and search engine results;
• Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and
• Recognize when you return to the Site.

When these Cookies collect personal information, our collection and use of that information is governed by this Privacy Policy.

How You Can Opt Out of Cookies

You can block Cookies by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.

You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.

Platform Controls

You can opt out of Cookies set by specific entities by following the instructions found at these links:

• Facebook: https://www.facebook.com/about/ads
• Google: https://adssettings.google.com
• Microsoft: https://account.microsoft.com/privacy/ad-settings/

Advertising Industry Resources

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

Please note these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

Browser Tools

The Site recognizes the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out of sales and targeted advertising and honor that request when required by law. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to, or alter its practices when it receives “Do Not Track” signals.

How we use Google Tools

We use Google Analytics, a web analytics service provided by Google, Inc. that uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here.

We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Site from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. More information as to Google reCAPTCHA and how it works is available here.

6.    How Do I Opt Out of Receiving Marketing Communications from AMC?

When you create an account with AMC and during certain purchase transactions, you may opt out of receiving marketing from us. If you have an account with AMC, you may update your preferences concerning marketing communications at any time. To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. You may also update your preferences of the communication you receive from AMC, by logging into your AMC Stubs account (here) and selecting the types and methods of communication you prefer or by contacting us at:

AMC Entertainment

Attn: Privacy Manager

11500 Ash Street

Leawood, KS 66211

Please note that your request to opt out of receiving marketing communications will only apply to future communications with AMC. Even if you choose to opt out of receiving marketing communications from AMC, AMC will still send you transactional or administrative communications.

7.   Third Party Links

The Site and Services may contain links that will let you leave the Site and Services and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

8.   Does AMC Collect Information from Children?

AMC is committed to protecting the privacy of children. The Site is not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.

9.    Your State Privacy Rights and Additional Disclosures

This section applies only to residents of the following states: California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, and any other state where the below rights or disclosures are legally required.

Sales and Targeted Advertising

The only personal data that we sell or make available for targeted advertising (a concept known as “sharing” in California) is information collected via Cookies. We do not provide this information to others in exchange for money, instead we make it available to our analytic partners to help us better understand user activity or advertising networks to provide you more relevant advertising. Some states consider this to be us engaging in targeted advertising, and these activities may constitute a sale of your personal data in certain jurisdictions.(i.e., information from cookies).

In the last 12 months, we have sold or made available for targeted advertising the following categories of personal data: identifiers (such as your IP address) and internet or other electronic network activity information (such as what pages you interacted with on the Site or other details collected by Cookies). We provide this information to our advertising networks and analytics partners.

We do not have actual knowledge that we sold, or used for targeted advertising, personal data concerning individuals under 16 years of age.

Privacy Rights

You have the following rights:

• The right to confirm whether or not we are processing your personal data and to access such personal data, including details such as the categories of personal data we collected and why we processed that information, ;
• The right to obtain a copy of your personal data that we collected from and/or about you in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another company without hindrance, where the processing is carried out by automated means;
• The right, at our option, to obtain a list of specific third parties, other than natural persons, to which we have disclosed your personal data or any personal data;
• The right to obtain a list of categories of third parties to which we have disclosed your personal data;
• The right to delete personal data that we collected from and/or about you;
• The right to correct inaccurate personal data that we maintain about you;
• The right to opt out of the processing of your personal data for purposes of (1) targeted advertising (also known as “sharing”) and (2) the “sale” of your personal data (as that term is defined by applicable law); and
• The right to withdraw your consent if we are required by applicable law to obtain your consent to process sensitive personal data.

We will not discriminate you for exercising your rights. To exercise your rights, other than opting out of sales or targeted advertising, please submit a request through our interactive webform here or by calling us at 1-800-576-7849. If you would like to opt out of sales or targeted advertising, you may alter your Cookie preferences here or use a universal opt out signal (as discussed in Section 5).

If legally required, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the individual on whose behalf you are making such request. To do so, we will ask you to verify data points based on information we have in our records. If you are submitting a request on behalf of another individual, please use the same contact methods described above. If we do not fulfil your request, you may appeal our decision by contacting us through the webform here or by calling us at 1-800-576-7849.

10.   Notice to California Residents

This section applies only to residents of California and supplements the details presented elsewhere in this Privacy Policy.

Notice at Collection

• What personal data do we collect? We collect identifiers (such as name or IP address), personal data described in California’s Customer Records law (such as contact information or payment details), internet or electronic network activity information (such as browsing history), geolocation data, commercial information (such as purchase histories), characteristics of protected classifications, and inferences derived from the above categories.
• Why do we collect and use personal data? We collect and use personal data to run our business (such as improving our Site, preventing fraud or other improper activities, and providing you the services you request), comply with the law, and exercise our legal rights. You can find more details about how we use personal data in Sections 1, 2, and 3.
• What data do we sell or share (use for targeted advertising). We sell or share identifiers and internet or electronic network activity information. More information about these practices is available in Section 9 under the “Sales and Targeted Advertising” subheading. You can request we do not sell or share your personal data by altering your Cookie preferences here.
• How long do we retain personal data? We retain your personal data for as long as necessary to fulfill the purposes for which we collect it.

Collection Use

We currently collect and, in the 12 months prior to the Last Updated date of this Privacy Policy, have collected the following categories of personal data:

• Identifiers. This includes details such as name, postal address, online identifier, Internet Protocol address, email address, or account name.
• Personal Data Described in California’s Customer Records Statute (California Civil Code §1798.80(e)). This includes details such as telephone number, credit and debit card number or payment method information, education, employment, employment history, or other categories listed in the “Identifiers” category above.
• Internet or Other Electronic Network Activity Information. This includes details such as browsing history; search history; and information regarding consumer’s interaction with a website, application or advertisement.
• Geolocation Data
• Commercial Information. This includes details such as records of products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
• Characteristics of Protected Classifications. This includes details such as your age.
• This includes inferences drawn from the above information to create a profile about a consumer reflecting their preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

We do not use sensitive personal data for purposes other than those allowed for by California Civil Code Section 1798.121(a) and the associated regulations.

Notice of Financial Incentive

From time to time, you may have the opportunity to provide personal data in exchange for discounts and price differences. For example, we require certain personal data from you to sign up for the AMC Stubs loyalty program. AMC Stubs loyalty program members receive birthday rewards, upgrades on food and beverage items, waived convenience fees, and accrual of points that they may redeem. Categories of personal data that we may collect when you sign up for an AMC Stubs account include your name, email address, phone number, birth date, physical address, and location.

How to Opt In and Right to Withdraw

Signing up for the AMC Stubs loyalty program is optional. By providing your personal data during the AMC Stubs loyalty program sign-up process, you affirmatively opt in to receiving the financial incentive and to joining our loyalty program. You have the right to withdraw from the financial incentive at any time. If you opt out of receiving a financial incentive, we will not reduce the value of any financial incentives you previously received from us. If you wish to withdraw from receiving the financial incentive, you may submit such a request at any time by deleting your AMC Stubs loyalty account or submitting a request through our interactive webform here or by calling us at 1-800-576-7849.

How the Financial Incentive is Reasonably Related to the Value of Your Personal Data

The financial incentive or price difference is reasonably related to the value provided by your personal data. We take into consideration, without limitation, the anticipated revenue generated from such information, the anticipated expenses which we might incur in the collection, storage, and use of such information, and the anticipated expenses which we might incur related to the offer, provision, and imposition of the loyalty program. Based on this analysis, the value of your personal data that allows us to make these offers and financial incentives is the value of the offer itself or as described in further detail below.

• AMC Stubs A*List and Premier members accrue one hundred (100) points per dollar spent. AMC Stubs Insider members accrue twenty (20) points per dollar spent. Each time a member accrues 5,000 points, the member receives a redeemable five-dollar ($5.00) reward.
• The value of upgrades on food and beverage items and birthday rewards (including free popcorn for all AMC Stubs members and a free drink for AMC Stubs A*List and Premiere members) vary by geographic location, and may be determined based on the listed price of the item at the location where the member redeems the reward.
• The value of a waived convenience fee varies by geographic location and point of sale, and may be determined based on the stated convenience fee as set forth at the point of sale.

Shine the Light Law

If you have an established relationship with us, you may request that we do not disclose your personal data to third parties for the third parties’ own direct marketing purposes (as those terms are defined in California Civil Code § 1798.83). You may submit such a request through our tool here.

11.    Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.

12.   How to Contact Us

To contact us for questions or concerns about our privacy policies or practices please contact us at the webform here or by writing us at:

AMC Entertainment

Attention: Privacy Manager

11500 Ash Street

Leawood, KS 66211